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Travel Tech Factory: artificial intelligence to personalise your trip

Europa Planet explores how Travel Tech Factory uses AI to create tailor-made travel experiences, adapted to each traveller’s preferences.

The era of personalised travel has arrived. Travel Tech Factory, founded by Cyril Guiraud, develops artificial intelligence solutions that personalise every stage of travel, from search to booking.

Personalisation at scale

The challenge of personalisation in travel is offering tailor-made options to millions of travellers simultaneously. Travel Tech Factory’s AI analyses each traveller’s preferences, history and context to generate relevant recommendations.

Beyond conventional criteria

Unlike traditional search filters (date, destination, budget), Travel Tech Factory’s AI understands natural, complex requests. “I’m looking for a romantic break in the sun with a spa” is now an actionable request.

A measurable impact

Initial deployments show tangible results: improved conversion rates, higher average order values and less search time for travellers.

Source: Europa Planet

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