The travel sector is evolving to offer customers more personalised options, thanks to technologies based on artificial intelligence developed by Travel Tech Factory. CEO Cyril Guiraud presents the company’s approach on BFM TV.
Travel Tech Factory’s expertise
After developing the idea for more than 20 years and working for major travel technology companies, Cyril Guiraud and his partner founded Travel Tech Factory with a clear vision: put technology at the service of smarter, more personalised travel.
AI applied to travel
The company develops AI solutions to better understand travellers’ needs, optimise inventory and personalise offers in real time. A pragmatic approach distinguished by its practical implementation.
Source: BFM TV, July 2025
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