Increase conversion throughout the booking journey.
A slow booking process loses customers at every stage. Payments fail because of misconfigured PSP integrations. Products are poorly presented, poorly packaged and invisible on comparison sites. Behind it all, IT dependency means changing a line of text takes three weeks and a priority-2 ticket. Travel Web Factory optimises the entire booking chain, from search to confirmation, while protecting existing operations. Robust components, successful payments and visible products.
01Our approach
Optimising the entire booking chain, from search to confirmation, while protecting existing operations. Robust components, successful payments and visible products. An architecture that gives product teams control over what belongs in their hands.
What you get in practice
↗︎Optimised search and compare components — higher conversion rates
↗︎Well-managed travel product packaging
↗︎Optimised checkout with clear steps — less basket abandonment
↗︎Secure, tested PSP integration — higher payment success rates
↗︎Reliable, traceable confirmation — no post-purchase incidents
02Key performance indicators
↗︎Conversion rate at each funnel stage
↗︎Payment success rate
↗︎Post-purchase incidents and support contact rate
↗︎Time to complete the booking funnel
03Practical examples
The failed payment
A B2C business records an 18% payment failure rate, above the market benchmark of 8%. Analysis reveals a PSP configuration unsuited to international cards and no retry logic. Within 3 weeks: PSP reconfiguration, intelligent retries and tests across 12 markets. Failure rate reduced to 4.2%. Direct impact: 9% more completed transactions.
The invisible product
A B2B tour operator introduces a new dynamic product range. Internal search does not surface it properly. Packaging is unclear to agents. Sales stagnate at 3% of estimated potential. We redesign search and compare components and restructure the fare rule display. Within 8 weeks: the new range appears in 23% of eligible requests.
Post-purchase incidents
Thirty per cent of a leisure travel business’s confirmations trigger a support contact within 2 hours: missing booking references, undelivered emails or incorrect supplier data. We audit the complete confirmation chain and identify 5 failure points. Resolved in 4 weeks. The post-confirmation contact rate falls from 30% to 6%.