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Travel Tech Factory: a new identity for an innovative offering

Tourisme France examines Travel Tech Factory’s new identity: a name change reflecting a restructured offering and stronger ambitions.

Travel Tech Factory is establishing its new identity. The company is affirming a stronger commitment to innovation and a more structured offering.

More than a name change

More than a simple name change, this evolution signals a clear ambition: to give tourism businesses a modular, measurable technology offering that can be activated without forced dependencies.

Innovation at its core

Since its beginnings, the company led by Cyril Guiraud has always put technological innovation at the service of travel businesses. The move to Travel Tech Factory formalises this approach, making it clearer and more accessible.

An offering structured around six Factories

The six-Factory structure lets each customer find an entry point matching their most urgent need, then gradually expand the scope of collaboration.

Source: Tourisme France, March 2026

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