How can AI reinvent access to travel inventory? TOM spoke with Cyril Guiraud, CEO of Travel Tech Factory, to understand how the company uses AI to support travel agents’ ongoing training while optimising conversion rates.
A gradual rollout to agencies
Deployment is scheduled for June 2025 with a limited number of agencies. Given the scale of the project, Travel Tech Factory wants a gradual rollout to avoid misunderstandings among agencies. The project’s goal is to augment travel agents with a solution supporting continuous team training and conversion.
AI as a continuous learning tool
Travel Tech Factory’s approach is distinctive: rather than replacing agents, AI supports their skills development. The system analyses customer requests, suggests appropriate answers and helps agents continually learn about products and destinations.
Optimising conversion rates
By providing relevant, contextualised recommendations, AI significantly improves conversion rates. Agents can propose better-targeted offers, reducing search time and increasing customer satisfaction.
Source: TOM.travel, May 2025
Read on TOM.travel