At IFTM, the international tourism trade show, Cyril Guiraud, founder of Travel Tech Factory, was interviewed for the “Embarquez!” podcast. He reveals new drivers of digital distribution and how technology is transforming the travel industry.
The challenges of digital distribution
Digital distribution in travel is undergoing major change. With NDC, open APIs and artificial intelligence, businesses must adapt quickly to stay competitive. Cyril Guiraud analyses these developments and shares Travel Tech Factory’s vision.
A pragmatic approach
Rather than following trends, Travel Tech Factory favours a pragmatic approach: identify real problems on the ground, provide solutions that work in production and measure results in concrete terms.
Source: Embarquez podcast
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