On the Future Of Travel Distribution stage, Cyril Guiraud, COO and co-founder of Travel Tech Factory, and André-Louis Rochet, co-founder and CEO of TW3 Partners, presented a natural-language model capable of directly querying tour operators’ distribution system APIs.
Moving beyond the limits of traditional APIs
Historically, travel distribution APIs have been complex and rigid. They work with precise, restrictive criteria that do not always match how travellers express their needs. “AI lets us go beyond travel criteria,” Cyril Guiraud explained.
From natural language to API requests
The solution proposed by Travel Tech Factory and TW3 Partners translates a naturally expressed user request into computer-readable language. From a request such as “I want a family skiing weekend”, the system identifies dates, locations and preferences, then reformulates the request into a format tour operators’ APIs can understand.
Taking customer history into account
If the traveller is already a customer of a website, the tool can analyse their history to refine suggestions based on past preferences. This personalises the experience while simplifying the search process.
Source: TOM.travel, March 2025
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